The shortage of qualified digital skills in Latin America is slowing down social progress and the opportunities to embrace a digital global economy.
For this reason, and inspired by world-class players that are rethinking education, Intercorp is creating a new Digital Academy by 2018, a world class professional learning organization that will empower professionals with the skills and mindsets to build the new generation of digital products and services. At first it will be located in Lima, with a goal of expanding to other countries in Latin America.
We are looking for a great leader with a passion for education to become the Commercial Lead of a world-class Digital Academy in Latin America. As part of the founding team, you will lead the sales and marketing strategy for the new education venture.
- Create the story and narrative around the new venture and deliver a compelling communication strategy.
- Develop and execute the marketing strategy, working across various marketing channels to drive awareness of the Digital Academy.
- Identify new customer segments and develop new ways to attract and recruit them.
- Align and lead the company to the achievement of business goals and higher levels of growth.
- Direct and manage the sales pipeline.
- Evolve the business model, and plan continuous experiments around ways to create value and generate revenue.
- Keep abreast of the market landscape in Latin America.
- Design and execute the admission process.
- You are great at crafting and communicating compelling stories.
- You are great at building relationships with diverse audiences, internally and externally.
- You are a creative business leader.
- You combine imagination and vision with a tenacious ability to get things done.
- You are fluent in both Spanish and English.
- At least 10 years of professional work experience in a product marketing role, brand management or commercial role.
- Proven experience leading teams, organizations or business units, having been accountable of operational or financial KPIs.
- Nice to have: experience related to digital marketing.
WHAT THIS EXPERIENCE WILL OFFER YOU
- A mission-driven organization. Intercorp is intently focused on a single, ambitious dream: to create the next generation of modern services for Peruvian families.
- A tangible impact. You will have the chance to rethink educational experiences in Latin America and help create the region’s future disruptors and digital innovators.
- A collaborative community. You will work closely with La Victoria Lab’s (Intercorp’s Innovation Lab) and IDEO’s (our partner on user-centered design) multidisciplinary teams of designers, as well as with a network of world-class advisors, thought partners, and industry leaders.